Social Media for Business

Presented by International Keynote Speaker and Author

Carol Skyring

Broadreach is pleased to host renowned presenter Carol Skyring for this inspiring seminar and workshop that will address how you can apply social media in your business.

Should I use social media in my business?

What are the most appropriate social media tools?

How do I design a social media strategy?

A recent Nielsen report* found that 70% of all Australian businesses intend to use social media in the coming year. Is your business one of them? Should your business be one of them?

Although 26.5% of Australian businesses now have a Facebook presence (17% on Twitter, 10% on YouTube and 5% on MySpace), the Nielsen study revealed a high level of concern about ownership and control issues aroundthese social media platforms and their impact on customer relationships.

This seminar will introduce you to a variety of social media tools and enable you to design a social media strategy using the most appropriate tools for your business.This seminar and workshop will focus on the use of social media to build brand awareness, communicate with customers and market your products/services.

Introduction to Social Media:  10:30am - 12pm

This will be an introduction to the exciting world of social media and how it can be used to support your business and customers. In the session you'll explore a variety of social media tools as well as look at ways in which these can be used. Topics covered in this seminar are:

• What is social media?
• Some facts and figures aboutsocial media
• Overview of popularsocial mediatools
• Creating conversations withsocial media
• Examples of how others are using social media to engage